SHORTIES

To help launch the Ready-to-Serve Shorties cocktail line by crafting a campaign that embraced the drink’s small but bold personality. I leaned into a visual approach that framed key moments from the perspective of the Shorties bottle itself—transforming the everyday into something larger-than-life. By shifting the viewer’s scale, we amplified the product’s playful energy and made the compact size feel like a statement rather than a compromise, capturing the spirit of fun and spontaneity that defines the Shorties brand.