SHAPED BY SOUND
As Creative Director, I led the creative vision for Shaped by Sound—an immersive, one-day experience in NYC produced by Max and Spotify in celebration of Black Music Month. Developed in collaboration with the teams at HBO and Team Epiphany, the activation transformed Hall des Lumières using 360° projection mapping to explore the cultural legacy of Black music across entertainment. Each room offered a unique lens: from a mirrored vault showcasing iconic concert moments, to curated film/TV scenes paired with defining tracks, to a nostalgic tribute to ‘90s sitcoms and their unforgettable soundtracks. The experience extended digitally through Spotify Frequency playlists and wrapped with a rooftop lounge featuring regional DJ sets and surprise performances byvHip Hop artists Monaleo and Cash Cobain.
AWARDS
Finalist in Media Partnership, Integrated Campaign,
Multi-Cultural Campaign
Gold Honor in Consumer Brands
credits
Kyra Lewis Senior Manager Multicultural Marketing at Max
Tamia Smith Multicultural Marketing Strategist at Max
Kendall Navedo Manager Digital Innovations at Max
Kimmy Summers Lead Artist Partnerships at Spotify
Kemet High Frequency Editor at Spotify
Ampah Edwards Music Social Lead at Spotify
Kassandra Robinson Associate Manager Artist and Label Partnerships at Spotify
Kiara Whitehead Senior Account Supervisor at Team Epiphany
Morgan Payne Account Supervisor at Team Epiphany
Jane Kim Smith SVP Client Relations at Team Epiphany
Howard Tseng Associate Account Director at Team Epiphany
Nicole Moutis Senior Producer at Team Epiphany
Thembi Wesley Director of Production at Team Epiphany
William Ritchie Producer at Team Epiphany
Melissa Thornhill Creative Strategist at Team Epiphany
Chelsea Almeida Jr. Creative Strategist at Team Epiphany
Noelle Monge Social Media Manager at Team Epiphany
Troy Mock Experiential Designer at Team Epiphany
Keith Messinger Art Director at Team Epiphany
